WIG
Content

Content from WIG

Practical guides to organise paid media, performance, CRM and creative with method and routine.

Free resources

E-books, checklists and templates you can apply in one afternoon.

PDF
CRM

How to sell more with a VIP group

The full method behind a VIP group campaign: the five phases, from sign-ups to close, what to decide in each one and how to measure the result.

Download now
Library
Performance

400+ of the best-selling creatives of the past year

The library of the highest-converting ads in women's fashion, with the technical read on why each one worked: copy, visual, call to action, format and when to use it.

Get access
Training
Sales

Free training to unlock your e-commerce sales

Sessions with no sales, flat average order value, ROI that never adds up: free training on what actually works to sell more, with no miracle formula.

Get access
eBook
Sales

5 ways to boost your conversion rate

Boost sales with 5 effective tactics: responsive design, reviews, promotions, fast checkout and smart remarketing. Take a look.

Download now
eBook
Sales

5 strategies to recover more abandoned carts

Five practical strategies to raise your abandoned-cart recovery rate and lift e-commerce sales with remarketing, email, incentives and more.

Download now
eBook
Sales

5 reasons your website is not selling

The five main reasons your website is not selling, and how to improve performance, earn customer trust and scale your e-commerce with tactics that work.

Download now

Latest articles

E-commerceSep 5, 2026

Black Friday 2026 is 27 November: build the checklist in orders, not in reais

In 2025 Black Friday revenue rose 11.2% and orders rose 28%. Plan in reais and you break on volume. The 5-layer checklist and the 30-day plan.

Read article
E-commerceAug 18, 2026

75% of stores have mediocre mobile UX — and paid traffic picks up the bill

Baymard assessed more than 150 stores on mobile in 2026: 75% landed in mediocre and not one scored top marks. The 10 points that most hurt conversion.

Read article
E-commerceSep 4, 2026

Cart recovery rate: the number your CRM flow has to move

77% of carts are abandoned. The recovery rate is the number that tells you whether your flow works — and almost nobody tracks it.

Read article
E-commerceSep 8, 2026

11x ROAS losing money on every order: the maths the platform does not show you

One account reported 11x ROAS and lost money on every sale. The full calculation, step by step, and what to separate out before judging performance.

Read article
Digital MarketingSep 2, 2026

Does your store show up in the AI's answer? What sets the cited brands apart

ChatGPT, Gemini and AI Overviews cite some brands and ignore others. What HubSpot's research found on the most-cited pages.

Read article
Digital MarketingAug 26, 2026

Marketing metrics for whoever watches the cash

Impressions, CTR and average position say nothing to the person paying the bill. Five translations from marketing metric into business language.

Read article
E-commerceMar 27, 2026

The Details Beyond Paid Traffic That Make Traffic Work in E-commerce

Paid traffic works no miracles. Results come from a strong backstage: logistics and finance ready, a robust product mix, good creative and a site people trust.

Read article
E-commerceMar 27, 2026

Why Analysing Your Customer Base Matters in E-commerce

Real profit comes from repeat purchase. Analyse your base, run deeper research and use RFM to segment, personalise offers and lift frequency and revenue.

Read article
E-commerceMar 27, 2026

Digital Marketing: How Do You Generate Content for Your Company?

Content generates demand. Vary your formats, break down objections and use UGC as an asset to build trust, scale reach and sell more in e-commerce.

Read article
E-commerceMar 27, 2026

E-commerce Maths: The Analysis That Will Make You More Revenue

E-commerce revenue comes from the equation Sessions x Conversion x Average Order Value. Optimise traffic, site and offer to sell more and profit better.

Read article
E-commerceMar 27, 2026

Master the Art of Retention: CRM and Relationship Cadence in E-commerce

Master retention in e-commerce by bringing together CRM, a relationship cadence, data and the right channels to turn customers into loyal fans of your brand.

Read article
E-commerceMar 27, 2026

Data Science Is the Key to Unlocking Your Online Business's Potential

Data science reveals consumer patterns and trends, fixes e-commerce mistakes and gets ahead of the market, turning data into precise online growth. Today!

Read article
E-commerceOct 1, 2026

Planning Black Friday means answering eleven questions — and none of them is the discount

The calendar says when. The maths says how much. The eleven questions that settle the target, the customer base, acquisition and profit before November — with the full workings of an R$ 300 thousand operation.

Read article
E-commerceOct 1, 2026

Black Friday in practice: offer before campaign, and five steps up to the day

The seven offers that work in e-commerce, the five warm-up steps that heat the audience up, the anatomy of the lead-capture landing page and the VIP group sequence, message by message.

Read article
E-commerceOct 1, 2026

Your Black Friday doesn't close in November. It closes in March

Three audiences, three conversations after the launch. The 30-day repeat purchase sequence, the offer rotation that doesn't train your list to wait for a bigger discount, and the metric almost nobody measures: the cohort.

Read article