WIG
How we work

A method for growth without living by trial and error

The WIG method combines diagnosis, execution and continuous follow-up. It is not a “project”. It is a growth routine.

See case studies

From diagnosis to scale, in five stages.

You understand what is happening, why it is happening and what comes next.

01.A diagnosis that becomes a plan

We read the scenario and turn data into clear priorities, with no guesswork. You leave with the focus of the cycle and with what unblocks first.

02.Guardrails and operational set-up

We define what has to be standing to execute without waste and without rework. Ritual, decision criteria and execution standard.

03.Execution cycles

We run the cycle with cadence, connecting media, performance, CRM and message. Continuous adjustments to hold the focus on what matters.

04.Decision and evolution

What works becomes the standard. What does not becomes a lesson applied in the next cycle. Decisions on record and a clear next step.

05.Sustaining the growth

We hold the rhythm and build predictability, so the month does not depend on one saving campaign. A continuous routine and priorities always up to date.

How we work

A method with no routine is just talk

See how WIG works to make sure the plan leaves the page, on a weekly cadence.

MON

Priorities for the week

What gets attacked, and why.

TUE

Execution and adjustments

Tests, optimisations and improvements to the plan.

WED/THU

Reading and decisions

What worked and what changes today.

FRI

Next steps

Backlog updated and focus kept.

FAQ

Frequently asked questions

If you are weighing up hiring WIG, these answers show how it works in practice.

Need help deciding?

It depends on the current technical health. The diagnosis is immediate (D-01). The first structural improvements land within 15 days. Consistent scale results usually appear between 30 and 60 days of execution.

Access to the accounts (Ads, CRM, e-commerce), historical data and one point of contact for the weekly alignment and plan approval.

Slack/WhatsApp for the day to day, plus a weekly 30-45 min strategy alignment focused on the next step.

Through a live dashboard and a decision log — what changed, why, and the impact expected.

Yes. We can act as the full execution arm or as the intelligence that steers your own team's operation.

Growth is not luck.
It is method.

Talk to our team and see how we can help.

  • Where you are losing conversion (and why)
  • Which levers to prioritise in the coming weeks
  • How to put the funnel into a cycle of continuous improvement