Ciena Lab
An independent fashion label with collections that carry a strong identity and a loyal following. The store was built to hold that world without getting in the way of a direct path to the purchase.
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Our Shopify development process
From planning to delivery, every stage is designed for a store that is distinctive, efficient and built to convert.
Stage 01
Understanding and tailored planning
We learn how your audience behaves and build a plan that serves both your targets and what those people expect.
Stage 02
User-centred design
Research and prototyping turn into interfaces that are simple to navigate and built to engage and convert.
Stage 03
Development built around the user
Every detail of the store is tailored for performance, usability and a buying journey without snags.
Stage 04
Testing and optimisation
We test the experience with real users, adjusting navigation and performance to get the most conversion out of it.
Thinking through every detail
Harmony Empório Natural
A natural food, organics and supplements shop with a large catalogue. The focus was organising that variety into clear categories, so the customer finds what they came for and comes back.
VisitStrongest
Supplements for people who train. The structure favours browsing by goal and reordering quickly, serving both those who know exactly what they want and those arriving to research.
VisitManawa
Brazilian folk art and craft: ceramics, basketry, sculpture and pieces by master artisans from every region. The collection is browsed by artist and by origin, and a purchase can become a gift, with card and wrapping, without hiding the way to the checkout.
VisitCocodensado
Brazil's first sugar-free condensed coconut milk, alongside a line of nut butters. The shop window opens with the bundles rather than the single jar, because that is what lifts the order value on a product people reorder — and it keeps in plain sight what decides the purchase for this audience: no sugar, no lactose and fully plant-based.
VisitWhy we build on Shopify
You run it without depending on a developer.
- Products, campaigns and content live in your admin.
- WIG hands the store over finished and your team runs the day to day.
It holds a spike without going down.
- Black Friday, launches and collabs run on the same infrastructure that serves global brands.
- Fast pages, and speed is conversion.
A checkout that converts.
- Shopify's checkout is one of the most tested in the world.
- Less friction at the moment of paying, more orders closed, in Brazil and outside it.
It integrates with what you already use.
- Payments, shipping, CRM, Meta, Google and more than 7,000 apps.
- What WIG builds in Performance and CRM connects straight into the store, with no workarounds.
Ready to put
your store live?
Tell us what you sell and we come back with scope and timeline.
- Scope and timeline in writing
- Migration and launch supported
- No commitment up front