WIG

CRM management for repeat purchase and LTV

Segmentation, calendar and flows that turn your customer base into recurring revenue, on a cadence.

See case studies

A clear plan, execution on a cadence and decisions on record.

Acquisition
Offer
Conversion
  • Funnel diagnosis
  • Priorities by impact
  • Tests and improvements
  • Recommendations
CRM & retention

Post-purchase cadence

Welcome
Repeat purchase
Win-back
CRM management

Monthly calendar

This month's calendar, in progress.

WIG daily

Hoje: review bottlenecks and apply quick wins.

Depois: validate the change and set the next improvement.

It is right for your business if…

The base exists, but does not buy again

When customers buy once and vanish.

CRM became just promotions

When CRM is sending without intent.

You want a predictable month

When revenue swings too much.

Segmentation matrix

The right message to the right group, at the right time.

New

Introduce the brand, explain the solution and offer a first-purchase condition.

Active

Encourage the next purchase with personalised recommendations and exclusive offers.

Lapsed

Win them back with a special offer and a reminder of what they gain by returning.

VIP

Reinforce exclusivity with early access, free shipping and special treatment.

Essential flows

The basics done well, which is what sustains recurrence.

Welcome

First impression and direction

  • Immediate welcome
  • Clear next steps
  • Expectations aligned

Post-purchase

Trust, support and care

  • Confirmation and reassurance
  • Support before it is asked for
  • Setting up the next purchase

Repeat purchase

Timing and a reason to return

  • Contextual reminder
  • Smart pairing
  • A subtle nudge

Win-back

Recovery with context

  • Acknowledge the absence
  • Value and novelty
  • Remove the barrier
How we work

CRM cadence, without turning into spam.

WIG organises segmentation, calendar and flows to bring the base back with intent. All of it with decisions on record and improvement cycle after cycle.

1

Diagnosis

A read of the base, buying behaviour and the critical points after purchase, to set the focus of the cycle.

2

Segmentation

We build living segments by behaviour and customer stage, so the right message lands at the right time.

3

Calendar

We structure the monthly calendar with an intent per week, balancing relationship, offer and win-back.

4

Essential flows

We set up and tune the welcome, post-purchase, repeat-purchase and win-back flows that sustain recurrence.

5

Continuous optimisation

We record decisions and evolve campaigns and flows based on what answers best, without starting over.

FAQ

Frequently asked questions

If you are weighing up hiring WIG, these answers explain how it works in practice.

Need help deciding?

Both. Campaigns for the monthly calendar and automated flows for the customer journey. Integrated, and with every decision on record.

Smart segmentation and clear intent. Nobody gets a generic message. Every send has a reason, a context and a timing based on real behaviour.

Weekly. We look at opens, clicks and conversion to refine message and segmentation. Fast adjustments, without waiting for the month to end.

By behaviour: new, active, lapsed and VIP. Each group gets a different message, at the right time, with a specific goal.

We look at what matters: repeat purchase, frequency and LTV by segment. No reports with 40 metrics. Only the decisions that move the needle.

Ready to make the
base come back every month?

Talk to our team and see how we can help.

  • Segmentation by behaviour.
  • A monthly CRM calendar.
  • Post-purchase and win-back flows.