WIG

Performance for more conversion on the same budget

Funnel work that removes friction and lifts conversion rate, average order value and margin.

See case studies

You get an action plan ordered by impact, not a list of loose recommendations.

Acquisition
Offer
Conversion
  • Funnel diagnosis
  • Priorities by impact
  • Tests and improvements
  • Recommendations
Improvements
  • Optimise speed
  • Simplify the form
  • Add social proof
  • Test a new CTA
WIG daily

Hoje: review bottlenecks and apply quick wins.

Depois: validate the change and set the next improvement.

It is right for your business if…

Traffic arrives, but conversion does not follow

You are losing people along the way.

The page does not hold the decision

Confusing offer, weak proof, objections still standing.

Everyone changes everything

There is no priority and no sequence of improvements.

Where conversion leaks

We do not touch everything. We touch what unblocks first.

Offer and promise

Clear on what it is, who it is for, and why it is worth it.

Proof and trust

Evidence, before and after, guarantee, objections.

Decision flow

Less friction, more direction, less noise.

Checkout

Simplicity, security and fewer drop-offs.

What WIG takes on here

Practical deliverables, aimed at the result.

Funnel diagnosis

  • Where conversion drops, and why.
  • Which frictions cost you sales today.
  • What to tackle first, clearly.
  • Without touching everything at once.

Priority by impact

  • Backlog ordered by impact against effort.
  • Quick wins that unblock fast.
  • Structural improvements that hold the month.
  • A logical sequence, no improvising.

Changes you can apply

  • Adjustments to offer, proof and message.
  • Page structure that guides the decision.
  • Less friction on the way to the purchase.
  • Changes designed to actually be shipped.

A record of what changed

  • What changed and what the hypothesis was.
  • What worked, what did not, and why.
  • Next steps already defined.
  • Decisions on record, so you do not drift back into chaos.

How WIG organises performance

Three simple stages to leave improvisation behind and operate consistently.

Friction map

We find where the visitor gets stuck and what is blocking the decision.

  • We identify the points of doubt and where the funnel drops
  • We separate what is aesthetics from what is conversion
  • We define the “first move” clearly

Priority by impact

We organise a backlog by impact and execute it in a logical sequence.

  • Quick wins that unblock fast
  • Structural improvements that hold the month
  • Tests driven by a hypothesis, not a guess

Validation and evolution

What works becomes the standard. What does not becomes applied learning.

  • What works becomes the standard
  • What does not becomes learning
  • The next cycle starts stronger
FAQ

Frequently asked questions

If you are weighing up hiring WIG, these answers explain how it works in practice.

Need help deciding?

We execute all of it: from the friction map to shipping the changes. If you have an in-house team, we can work alongside them. What we do not do is hand over loose recommendations.

By impact against effort. Quick wins go first, structural improvements follow, and tests are driven by a clear hypothesis — never by hunch.

Quick wins show in 7 to 14 days. Structural improvements that move conversion and order value take 30 to 45 days to settle, depending on traffic volume.

Analytics, heatmaps if you have them, access to the site and the conversion history. The more context, the faster we identify the real frictions.

Everything is recorded: what changed, why, what the hypothesis was and what the result turned out to be. No recorded decision, no change shipped.

Ready to scale with clarity
and a routine behind it?

Talk to our team and see how we can help.

  • Review of your current metrics
  • A growth roadmap
  • No commitment up front