How to sell more with a VIP group
The full method behind a VIP group campaign: the five phases, from sign-ups to close, what to decide in each one and how to measure the result.
What you will apply with this material
- The five phases of the campaign, from D-30 to D+7, and what has to be decided in each one;
- The maths that turns a revenue target into a member count and a sign-up budget;
- The daily warm-up script for the group and the message sequence for launch day;
- Why incremental revenue, and not the day's takings, is the number that judges the campaign.