Media channels (paid traffic, UGC, CRM, content)
How each channel fits the funnel — paid traffic, UGC, CRM and content — and the part each one plays in the sale.
What you will apply with this material
- The role of each channel in the funnel: paid traffic, UGC, CRM and content;
- When to open a new channel and when it is better to go deeper into what already runs;
- How to split the budget without leaving acquisition and retention fighting each other;
- The signs that a channel has hit its ceiling, and what to do then.