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How to use UGC to scale an e-commerce store

How to use customer content as creative and as proof, without it looking like an ad.

What you will apply with this material

  • How to get customer content without it feeling like a campaign;
  • What turns a testimonial into creative that sells;
  • How to use UGC in paid media and on the product page;
  • The process that keeps a steady flow of new material coming.