CRM strategies to retain customers
Segmentation, automation and repeat purchase: what to do with the list you already have.
What you will apply with this material
- How to segment the list you already have, with no expensive tool;
- The flows that recover the most revenue: cart, post-purchase and win-back;
- The sending cadence that retains without wearing the customer out;
- Which numbers to track to know whether CRM is paying for itself.